Marketing | Branding | Graphic Design
Dennis Michael
22 years of experience in the marketing industry.
Highlights
My Skills
I am capable of managing multiple brands and marketing strategies at the same time.
When I work within a company, I always ask myself, “How can I help this business be the number one option for their target audience?”
Consumer behaviours, trends, tactics, research and creativity are what I bring with me.
I am an intense optimist.
Work
My Recent Work
Marketing Strategy Contents
After the creation of the brand strategy and full redevelopment, we were ready to create a unified and laser-focused marketing startegy.
- Outlined desired target audiences in great detail.
- Created vital messages and calls to action for each audience that addressed their key pain points.
- Created a step-by-step plan that addressed their online presence, email newsletter, social media, TV Celebrities/Influencers, P.O.P buy locations, Contests, Tradeshows, Events and Networking.
Results:
In under 2 years there was a 200% increase in subscribers, a 400% increase in Instagram followers, 200% increase in Twitter followers.
Brand Assessment Contents
Tiny Camper wanted to know where their brand fit in the massive teardrop camper landscape. I assessed their existing brand, analyzed their competitors worldwide and delivered a detailed report with step-by-step instructions on how to move forward.
- SWOT analysis of their existing brand.
- Brand positioning matrix versus their competitors.
- Next steps with the chronological order of completion.
Results:
This report allowed Tiny Camper to see the larger picture of their industry. While it is very competitive, we found many opportunities for Tiny Camper to create success. Our findings revealed that most of their competitors are doing the same thing when branding and marketing their companies. From logo designs to written content and overall brand presence, there is a lot of copy-pasting within this industry.
Their positioning was well-placed and they could set themselves up for success with some proper guidance.
Capabilities
Methodical & Detailed Approach.
I have a complete toolbox of skills to create the right solutions. For the past 22 years, I have continued educating myself, polishing my craft and paying attention to what is going on in marketing, branding and design.
Design
Logo design
Identity systems
Print media designs
Digital media designs
Illustrations
Posters
Advertisements
Photography
Videography
Website development
Branding
Assessments
Research Reports
SWT Analysis
Action Plans
Positioning
Development
Guides
Manuals
Messaging
Business & Product Names
Slogans
Purpose statements
Mission, Vision & Values
statements
Unique Selling Propositions
Sales copy
Brand Stories
Pitches
Marketing
Strategies
Resources
Guidance
Solutions
Research
Creative ideas
Contact Me
Get In Touch
I am ready to work for you.