My Skills in Action
Every task I am given, I don’t hold back. I will go the extra mile so that the end product given the client or employer delivers the best value.
Camper research paper
I provided a tiny camper manufacturer from Latvia with a booklet of information to help them understand their market positioning and how to penetrate the global tiny camper market.
Tire naming research
A tire distributor in Canada wanted to understand the global tire market so they could create their own line of performance tires that appealed to the racing and tuning communities.
Powersports brand development
A Edmonton-based powersports company was going through a renaming and wanted a new brand identity that reflected them properly to their target audiences. I provided in-depth market research and developed an identity with supporting imagery and slogan that set them a part from their competitors.
Magazine marketing strategy
An Ontairo-based magazine publisher wanted a marketing strategy to increase sales and brand awareness. The project began with new communication messages that spoke directly to his three key audiences. A brand manual and marketing playbook were created to help this company stay consistent. Their website was given a refresh as well.
Food product brand development
A local organic farmer wanted to rebrand their business and come up with a marketing strategy to help them go-to-market with their organic oat products. I redeveloped their identity, crafted a brand story and slogan, designed their product packaging and guided them with social media and general marketing tactics.
Real estate developer rebranding
A Edmonton-based real estate developer needed to rebrand themselves to create bette rpublic perception that would attract key stakeholders to their new development plans. I helped them by redseigning their logo and brand messaging along with redesiging their website, and print materials.
Logo designs
Over the course of my career I have been fortunate to help many SMBs across Canada. The development of their company logo and supporting materials lead to the development of marketing strategies that helped them attract and retain the right people.