About Me
24+ years of driving ROI, building high-performing teams, and aligning brand strategy with revenue growth. Available for Full-Time Executive Leadership & Select Fractional CMO Engagements.
I am a father of two boys, husband since 2007, a Hot Wheels collector, avid reader, gardener, book collector, music lover, automotive enthusiast, mountain-loving, active man.
Throughout my 24-year career in marketing, brand architecture, and departmental leadership, I have specialized in taking complex, underperforming, or fragmented marketing operations and transforming them into systematic, data-driven revenue drivers. Whether overhauling digital lead generation funnels, launching new commercial brands, aligning multi-brand companies or bridging the gap between executive vision and frontline culture, my approach is methodical, ROI-focused, and built for long-term scalability.
What sets my strategic approach apart is the balance between external brand acceleration and internal culture alignment. Brand growth cannot happen in a vacuum; it requires cohesive operations, strong team trust, and clear KPIs.
In previous leadership roles and executive consulting engagements, I have consistently delivered measurable outcomes across diverse sectors, including healthcare, industrial construction, automotive, and commercial real estate:
- Department & Digital Infrastructure Overhauls: Restructured legacy marketing departments into streamlined, efficient marketing teams, optimizing Digital Ads, website architecture, and conversion tracking to increase inbound qualified leads.
- Employer Branding & Organizational Culture: Spearheaded internal employer branding campaigns that improved employee retention and field-level morale in high-turnover industrial environments, directly impacting recruitment and operational stability.
- Full-Funnel Brand Launches & Monetization: Built and launched multiple regional and national sub-brands from the ground up—including directing major commercial events that attracted over 5,000 attendees and generated $300,000+ in sponsorships.
When joining an organization, my first objective is to listen and evaluate to identify the “good, bad, and ugly” of the current marketing ecosystem. From there, I build and execute a phased strategic roadmap that reduces waste, empowers internal teams, and establishes your brand as an undisputed market leader.
My Skills
Brand Marketing
Branding and marketing compliment and work seamlessly together when done right. I look at every business problem holistically from a owner and client point of view. My solutions take every available aspect into perspective to create a strategy that is scaleable, sustainable, and capable of generating ROI.
This is how I think, plan and execute my brand marketing strategies. It’s a holistic approach that activates leadership, employees, and customers to attract and retain the right people who buy a product/service or are looking for a career.
When you approach brand marketing holistically, you can create internal and external strategies that leave a lasting impression. It generates multiple touchpoints and experiences that are memorable. When you are unforgettable, people talk about you. When people talk about you, you’re amplifying your brand. And that type of marketing is the most powerful and highest ROI-generating tactic any business can ask for because it’s credible and free.
Skills include:
- Company and product naming
- Slogan creation
- Brand SWOT analysis
- Market Research
- Brand Guidelines
- USP writing
- EVP writing
- Strategy creation and implementation
- Storytelling
- Client and employee journey maps
- Sales funnels
- Customer & employee behaviours
- Memberships
- Brand loyalty
- Customer experience
- Trade show management & logistics
- Event planning
- Sponsorships
Design & Communications
The way your words and visual elements look and speak matters. How they are executed will determine the perception you create in your audience’s minds.
When I craft visuals and words for companies, I utilize design fundamentals, consumer behaviours, psychology, and common sense. There is power in storytelling, especially when it applies to showcasing the value of the product or service.
Skills include:
- Logo design
- Sales pages, whitepapers, books
- Custom typefaces
- Illustration
- Design of printed marketing materials
- WordPress website design
- Written content for social media, blogs or whitepapers
- Email newsletters and segmentations
- Digital designs for social media and ads
- Tradeshow displays
- Events
Leadership
I approached every situation with two eyes and ears to meet their challenges and create solutions. I also apply the same thoughtfulness to managing a team. Engagement and communication are necessary for any team to be successful. I lead with empathy, compassion, integrity, and accountability. When I lead by example, it will trickle down to the team I manage.
Skills include:
- Listening with two ears and two eyes
- Empathy
- Compassion
- Critical thinking
- Communication
- Patience
- Teamwork
- Integrity
- Reading
- Learning
- Continued personal development
- Systems and processes
- Networking
- Budgeting and forecasting
- Visionary mindset
- Intense optimism
- Managing remote teams
- Empowering and inspiring my team
Knowing enough to be dangerous
Have you ever heard the line, “If you fuck around, you find out.” I like to fuck around in areas that intrigue me or stimulate my curiousity. This has given me enough knowledge to be dangerous.
I know enough to be dangerous in these areas:
- Social media marketing
- Podcasting
- Promotional item sourcing and production
- Product manufacturing and purchasing
- Video production
- A/B Testing
- SaaS development and launching
- Trademarking
- Sales
- Franchising
- Packaging
- Book publishing
Work Experience
October 2024 – present
Marketing Manager
Insight Medical Imaging
Overview
- Department Infrastructure Overhaul: Audited and restructured marketing operations, transitioning legacy workflows into streamlined procedures, established departmental team KPIs and Metrics.
- Digital Lead Generation: Redesigned and optimized digital ad infrastructure (including Google Ads campaigns) and modernized website architecture to improve patient engagement and conversion tracking.
- Brand Consistency & Operations: Established brand identity guidelines across multi-clinic operations, ensuring consistent messaging and compliance across all physical and digital touchpoints.
January 2023 – August 2024
Senior Marketing & Culture Specialist
Michels Canada
Overview
- Employer Branding & Retention: Spearheaded internal employer branding campaigns to bridge executive leadership and field operations, directly boosting recruitment and operational morale in a high-turnover industrial market.
- Culture & Engagement Systems: Designed and launched internal recognition initiatives (including peer-nominated award programs and internal communications), driving staff alignment with corporate values.
- External Communications: Led corporate communications, event marketing, and B2B collateral development for major industrial construction proposals and stakeholder presentations.
2011 – 2022
Managing Director
Wake Creative
Overview
- Strategic Marketing Consulting: Founded and led a premier boutique agency delivering end-to-end marketing, strategic planning, and brand direction for mid-sized B2B and B2C clients.
- Revenue & Lead Growth: Architected growth campaigns for clients across B2B construction, real estate, mortgage brokerage, and automotive industries—generating substantial, measurable surges in inbound qualified leads.
- Full-Funnel Creative Direction: Oversaw identity design, website launches, copywriting, media buying, and campaign measurement frameworks for over 30+ regional and national clients.
2009 – 2011
Graphic Designer
B&B Electronics
Overview
- Multi-Brand Portfolio Strategy:Led end-to-end design, graphic production, and marketing operations across 5 distinct consumer electronics brands (B&B Electronics, Certified Radio, Auto Connect, Certified Tracking Solutions, and Titan Remote Starters).
- New Product Launch & Branding: Built the visual identity, logo architecture, identity guidelines, product packaging concepts, and POP retail displays for the launch of Solace Remote Starters.
- Event Marketing & Sales Collateral: Produced 45 multi-page catalog publications and dealer sales binders, driving core marketing materials for annual dealer expo events.
- Team Leadership & Operations: Supervised, trained, and provided strategic direction to web development personnel while managing day-to-day operational marketing requests.
2008 – 2009
Graphic Designer
International Fitness Holdings
Overview
- Omnichannel Brand Management: Directed external marketing assets, monthly magazine publications, and out-of-home (OOH) billboard campaigns across regional fitness brands (ClubFit, World Health Club, and Spa Lady).
- Internal Communications & Team Guidance: Developed internal training manuals and culture-alignment signage in collaboration with department leads; mentored and managed junior design/web staff.
2002 – 2008
Graphic Designer
North American Powertrain Components
Overview
- Corporate Rebranding & North American Growth: Spearheaded a full corporate rebrand—including logo architecture, visual guidelines, website relaunch, and sales collateral—positioning the firm for North American market expansion.
- Sub-Brand Launch & Community Building: Built and launched North American Diesel Performance from the ground up, directing brand identity, go-to-market strategies, and customer engagement initiatives.
- Event Monetization & Revenue Generation: Founded and produced the Annual August Blackout 2-day motorsport event in partnership with NHRDA and RadTorque Raceway, attracting 5,000+ attendees, 120 competitors, and $300,000+ in sponsorships and prizes.
- Sales Alignment: Collaborated directly with business development teams to create targeted marketing tools that expanded customer acquisition and revenue.
Education
2026
MiniMBA – Marketing
2000 – 2002
Diploma in Communications (Visual Communication Design)
MacEwan University
Courses, Workshops & Certifications
2002 – present
Microsoft 365 Sharepoint Site User Certification
The Futur Business Bootcamp Certification
Behavioural Science for Brands
Start With Why
iEQ9 individual Standard Report
CliftonStrengths Strengths Insight Guide
Arete Syndicate
High-Performance Habits
Volunteer/Networking
2022 – 2024
Board Member
Phoenix FC (Sherwood Park District Soccer Association)
Was a Member At Large and actively participated in various committees. Was the lead for the Marketing & Communications Committee. Was an active participant in developing Governance Documents. Gave guidance and direction to their marketing employee.
2016 – 2023
Coach
Phoenix FC (Sherwood Park District Soccer Association)
I coached boys soccer in U6 – U10 from Tier 4 to Tier 2 divisions. I served as head coach and assistant coach managing team lineups and practises, parent communications and working collaboratively with other coaches in the same division.
2012 – 2022
Member
BNI Northern Alberta
Served as VP of my Chapter for different terms. Also took part in various other roles within the chapter.
2013 – 2022
Member
SEMA
Was a SEMA Show Committee Member for 2 terms.